MARKETING POWER OF SA’S MOST FOLLOWED REAL ESTATE BROKERAGE
Development Marketing
Quay 1 MAX is our dedicated development marketing division, built for developers who need a launch strategy backed by real market reach.
A launch strategy backed by real market reach
From first contact to final sale, every channel works together to build awareness, generate leads and convert interest into signed sales:
Email Marketing
Direct access to our priority database of over 120K local property owners, investors, active purchasers and international buyers; giving your development qualified exposure from day one.
WhatsApp Campaigns
Account setup and ongoing re-marketing via WhatsApp, a direct and highly responsive channel for keeping registered buyers engaged and informed as your launch progresses.
Google Performance Marketing
Targeted search and display campaigns that capture active buyer intent and drive qualified traffic to your development.
Property24 Presence
A comprehensive Property24 footprint, including development portal listings, individual unit listings and premium/featured placements for maximum visibility on South Africa's leading property portal.
On-the-Ground Awareness
Development-site signage that builds local visibility and reinforces your campaign to the surrounding community.
Content & Production
High-impact renders, brochures, brand identity and video content — scalable from light-touch production to full cinematic campaigns — crafted to build desire around your development.
Dedicated Sales Negotiation
A dedicated team of Quay 1's award-winning brokers manages negotiation and deal facilitation, connecting marketing performance directly to the sales floor.
Tailored Launch Strategies
Whether your development calls for a build-up campaign with staged lead generation ahead of launch day, or a straight-to-market approach suited to smaller developments and buy-to-live purchasers, we shape the strategy around your development and your buyer.