Quay 1 MAX
Our marketing reach as the Western Cape's most followed real estate brokerage, combined with our proprietary digital off-plan sales platform, takes your development from pre-launch to sold out in record time.
Development Marketing
Quay 1 MAX is our dedicated development marketing division, built for developers who need a launch strategy backed by real market reach.
As the Western Cape's most-followed real estate brokerage, we bring an audience most developments never get access to. Paired with our own digital sales infrastructure and the on-the-ground experience behind more than R14 billion in property transactions, Quay 1 MAX gives your development the visibility, credibility and momentum it needs to lead its category.
What we do
Brand & Identity
Naming, positioning and visual identity that give your development a distinct market presence from day one.
Renders, Video & Content
High-impact visuals and campaign content built to convert attention into enquiries.
Digital Campaigns
Targeted, data-led marketing across the channels where your buyers already are.
Launch Strategy
Pre-launch demand generation, pricing, positioning and a coordinated go-to-market plan.
Launch Sales Platform
An interactive platform enabling buyers to explore the development and individual units and to make online reservations via credit card payment.
Broker Team
A team of expert brokers who engage purchasers from initial interest to signing and closing.
From first contact to final sale, every channel works together to build awareness, generate leads and convert interest into signed sales:
Email Marketing
Direct access to our priority database of over 120K local property owners, investors, active purchasers and international buyers; giving your development qualified exposure from day one.
WhatsApp Campaigns
Account setup and ongoing re-marketing via WhatsApp, a direct and highly responsive channel for keeping registered buyers engaged and informed as your launch progresses.
Google Performance Marketing
Targeted search and display campaigns that capture active buyer intent and drive qualified traffic to your development.
Property24 Presence
A comprehensive Property24 footprint, including development portal listings, individual unit listings and premium/featured placements for maximum visibility on South Africa's leading property portal.
On-the-Ground Awareness
Development-site signage that builds local visibility and reinforces your campaign to the surrounding community.
Content & Production
High-impact renders, brochures, brand identity and video content — scalable from light-touch production to full cinematic campaigns — crafted to build desire around your development.
Dedicated Sales Negotiation
A dedicated team of Quay 1's award-winning brokers manages negotiation and deal facilitation, connecting marketing performance directly to the sales floor.
Tailored Launch Strategies
Whether your development calls for a build-up campaign with staged lead generation ahead of launch day, or a straight-to-market approach suited to smaller developments and buy-to-live purchasers, we shape the strategy around your development and your buyer.
Why developers choose Quay 1 MAX
We're property specialists. Every strategy we build is shaped by real transactional experience: we understand how Cape Town buyers behave because we work with them every day.
Our marketing is connected to our sales floor. Campaign performance, buyer feedback and pricing insight all feed back into your strategy in real time, because marketing and sales sit inside the same business.
Our audience is built on trust. As the region's most followed real estate brand, we've built a community that engages with Quay 1's content and campaigns.
Ready to bring your development to market?
Whether you're planning a launch or repositioning a development that's stalled, our team is ready to build the strategy behind it. Contact us to start the conversation.
Talk to the new-developments team
Tell us about your development, and our team will be in touch to arrange a no-obligation consultation.